Everything you NEED to know to run your own Facebook Ads campaign.
NOTE: **All of the Lectures in this course are also included in the Digital Marketing School 2.0**
A successful Facebook Ads campaign involves way more than just creating a graphic and throwing some money in Facebook’s direction. You’ll need to know ALL about testing, setup, and optimization rules before you can run an effective campaign. That’s where the Facebook Ads and Marketing Mastery course comes in.
Part 1: Facebook Intros and Setup
Jumping into Facebook Ads without any training can be overwhelming. In this section, we’ll teach you how to optimize your page in preparation for a campaign and set your page up for maximum exposure.
Part 2: Facebook Audiences
Making sure your ad reaches the right people is essential for a successful Facebook Ad campaign. This section of the course goes over all the ways you can create audiences for your campaigns to make sure you know exactly how to get your ad in front of the right eyes.
Part Three: Marketing Strategy
Your page is optimized, and you’ve identified the perfect audience for your ads. Now it’s time to learn the strategy behind creating and posting content and how to create sales funnels to push those cold leads closer and closer to conversion.
Part Four: Analytics and Reporting
How will you know your campaign was a success if you can’t track the results? The final portion of this course covers everything you need to know about collecting and analyzing data - and using the results to adjust your campaign.
Facebook Ads are a GREAT avenue to reach your target audience - but only if you understand how to use them. Start learning today and you’ll be able to create a targeted, optimized Facebook Ads campaign before you know it.